BBS — Address
Data Experts
Reach more customers with BBS’s postal software, data optimisation, and bespoke direct marketing platform.
BBS OptiMail
OptiMail helps capture accurate delivery addresses during checkout. It integrates with your website or app and validates against Royal Mail’s official PAF address database in real time whilst also checking each address to ensure the recipient hasn’t moved.
If a customer enters an outdated or invalid address, OptiMail can help correct it or flag it for review.
At BBS we use our deep address data expertise to deliver the very best postal software, data optimisation and direct marketing. With advanced tools for customer analysis and targeting, and industry-leading address validation, we help our clients reach the right customers at the right time.
Your Questions, Answered
We have over 40 years of experience pioneering postal sortation and tracking solutions, and have developed address-management software to serve the UK market.
At BBS, we specialise in three core service areas: data optimisation (including customer analysis, data validation, deduplication and look-alike prospect modelling), postal solutions (sortation, tracking, address-management software), and bespoke direct marketing campaigns (print, mail, email, SMS).
Our data-optimisation service analyses your existing customer base by demographic and geographic factors, finds look-alike prospects, validates addresses, de-duplicates, suppresses irrelevant records and matches campaign uplift to marketing activity, all to improve targeting and return on investment.
Customer Testimonials
We’re proud of the relationships we build and the results we deliver. Don’t just take our word for it—read what our clients have to say.
